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In MCA, each and every criterion is given a weightage to represent its genuine importance (Chow and Sadler 2010).
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At times, as when he trashes sacred cows like Katharine Hepburn or takes off on the character of the choreographer Jerome Robbins ("his betrayal wasn't restricted to informing"), his tone grows so meanspirited that it overshadows the genuine importance of the material.
And that's the problem with fancy dress in general: in a perverse way it imbues going out with a sense of genuine importance.
But next week we should pause and reflect on a moment of genuine importance.
And occasionally Richardson's putdowns threaten to mislead his readers as to a person's genuine importance.
This is a very smart book, based on daunting and original research, on a topic of genuine importance.
Both were attracted to problems that were, in Einstein's words, of "genuine importance," problems pertaining to the most basic elements of reality.
While exposing us to objects of genuine importance, they nevertheless seem unable to frame them in a way that links them powerfully to our inner needs.
Absolute Cult also reminds you that as columnists get more parochial and family-fixated, Burchill at least tackled matters of genuine importance.
Today, he says, they offer pallid cultural smorgasbords: "While exposing us to objects of genuine importance, they nevertheless seem incapable of adequately linking these to the needs of our souls".
Anyway, if you ask a question of genuine importance you'll only be told how badly the other lot are doing, and that you'll have a lot less money to spend if they get into power.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com