Sentence examples for its core propositions from inspiring English sources
While realism is a complex and often sophisticated doctrine, its core propositions express a strong suspicion about applying moral concepts, like justice, to the conduct of international affairs.
Its operations are sub-contracted to pureplayer, Ocado, undermining its ability to integrate it within its core proposition compared to the likes of Tesco and Asda which link their online shops well to stores through click & collect provision.
The company has also recently developed a product for Payment Service Providers, and says it will continue to invest in other capabilities complementary to its core proposition of charge back protection.
Its core proposition, however, still holds: in the nuclear age, an attempt by America or Russia to make itself uniquely invulnerable to the other's rockets would fundamentally upset the strategic balance.
Strapping on additional features that move too far away from its core proposition could, arguably, dilute SoundCloud's brand.
Its core proposition of dehumanizing undocumented immigrants into "illegals" provoked a backlash.
In Ripple's case, however, using XRP for micro-payments and marketplaces represents a much different value proposition from its core proposal, which is a cryptocurrency that banks and financial institutions will use.
The transformation they've gone through is from being a company that was trying to grow on many fronts to a company that has narrowed down to build on its core brand propositions.
"At this reach threshold, Snapchat has likely established a certain degree of staying power within this demographic segment that gives it some runway to evolve beyond its core value proposition," says comScore VP of Marketing & Insights, Andrew Lipsman.
McDonald's rebranding was effective because it challenged perceptions of the company without undermining its core value proposition: cheapness and convenience.
The "Platform First" strategy is more of a software play, and its core value proposition is home automation.
