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But it never lost sight of its core customer, the city kids who came of age quaffing 40s and doing kick flips at the Astor Place Cube.
Even worse, while Intuit is trying desperately to build brand awareness for itself among the millions of Internet users who have never heard of it, the company has neglected its core customer base and allowed its flagship product, Quicken, to be out-engineered by its primary competitor, Microsoft.
The company is also unveiling its core customer intelligence product, which it calls Socialgraphics.
He said BHS saw its core customer as "purposeful mums".
In order to succeed Mulberry needs to keep its core customer at its heart.
Its core customer in the United States continues to budget carefully and cut down on trips to stores because of unemployment and high gas prices.
Similar(29)
Once luxury good darling Michael Kors got a reputation as heavily discounted and easily accessible, it seems its core customers have thumbed their noses at the brand -- which has hurt the company's bottom line.
Penney's thought it saw an unarticulated want among its core customers and went after it.
BlackBerry needs to prove to its core customers that it's still a viable horse in a race dominated by nimble giants, and I wish them the best.
Over the last five years, it's lost money because it hasn't evolved to talk to its core customers".
But for McDonald's to keep succeeding, especially in the United States, it can't be satisfied with serving only its core customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com