its cheaper

USAGE SUMMARY

The phrase "its cheaper" is not correct in written English; it should be "it's cheaper" with an apostrophe.
You can use it when comparing prices or costs, indicating that something is less expensive than another option. Example: "I decided to buy the generic brand because it's cheaper than the name brand."

⚠ May contain grammatical issues

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

Honda laid down a challenge to Toyota's bestselling Prius hybrid the latest version of which was on display when it unveiled its cheaper rival, the Insight.

The Economist

One reason for the cuts involves Sotheby's regional salesroom at Billinghurst, Sussex, where it previously sold its cheaper goods.

The New York Times - Arts

And whereas, in the past, it has spent its marketing money on selling its expensive packages, in future it will push its cheaper bundles of TV channels.

The Economist

But it's growing faster than its cheaper competitor Circuit City.

Forbes

Even though it is less popular than its cheaper brother, the tablet received a price cut as well.

TechCrunch

Tiffany & Company found so much success with its cheaper "Return to Tiffany" jewelry, that it attracted too many teenagers.

The New York Times - Tech

Its cheaper than four cans of beer and it leaves no smell".

The Guardian

The major advantages of exenatide when compared with GLP-1 are that it can be administered intermittently, as well as its cheaper price and ready availability (Table 1).

Critical Care

From the initial report, it appeared as if Roku is ditching USB ports on its cheaper streamers.

TechCrunch

FedEx said it was making those changes because its customers were increasingly using its cheaper shipping options, even if that meant slower deliveries.

The New York Times

This is one of its cheaper pairs.

Independent

Expert writing Tips

Best practice

Always use the correct contraction "it's" (it is) when indicating that something is cheaper. This ensures grammatical accuracy and improves clarity.

Common error

Avoid using the possessive pronoun "its" when you mean "it is". "Its" shows ownership, while "it's" is a contraction. Remember, "it's" cheaper, not "its" cheaper.

Linguistic Context

The phrase "its cheaper" functions as a comparative statement indicating a lower cost. However, it's grammatically incorrect. Ludwig AI flags that "its cheaper" is not correct in written English; it should be "it's cheaper" with an apostrophe.

Expression frequency: Very common

Frequent in

News & Media

35%

Science

33%

Formal & Business

32%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The query "its cheaper" is a frequently used phrase intended to express that something is less expensive. However, as Ludwig AI points out, the correct form is "it's cheaper", using the contraction "it's" for "it is". While the phrase is common in various contexts, including news and media, science, and formal business communication, it's crucial to use the grammatically correct form, especially in formal writing. Alternatives like "it is less expensive" or "it costs less" can be used for clarity and precision.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it's less expensive

Replaces the contraction to correct grammar and maintain formality.

it is cheaper

Expands the contraction "it's" to "it is" for clarity and emphasis.

it costs less

Focuses on the cost aspect, emphasizing the lower price.

it is more affordable

Highlights the affordability aspect, suitable for budget-conscious contexts.

it's a better value

Shifts the focus to value for money, implying good quality for the price.

it represents savings

Emphasizes the savings achieved by choosing this option.

it's economically advantageous

Highlights the economical benefits, suitable for formal contexts.

it offers a discount

Focuses on promotional pricing strategies.

it's competitively priced

Highlights the competitive advantage of the price.

it's a budget-friendly option

Emphasizes suitability for those with limited budgets.

FAQs

What is the correct way to write "its cheaper"?

The correct way to write it is "it's cheaper", using the contraction "it's" which means "it is". Using "its" is incorrect because "its" is a possessive pronoun.

What does "it's cheaper" mean?

The phrase "it's cheaper" means that something costs less money than something else. It indicates a lower price or reduced expense.

What can I say instead of "it's cheaper"?

You can use alternatives like "it is less expensive", "it costs less", or "it is more affordable" depending on the context.

Which is correct, "its cheaper" or "it's cheaper"?

"It's cheaper" is the correct form. The phrase "its cheaper" is grammatically incorrect because it uses the possessive pronoun "its" instead of the contraction "it's" (it is).