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To show its confidence in the robustness of its brainchild, Skoda has decided to launch it in one of the most extreme places on the planet: inside the Arctic Circle, where it can get to -30C on a good day.
At issue are Mr. Goldberg's recent articles criticizing the American Cancer Society and its brainchild, the three-year-old National Dialogue on Cancer.
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Now ByteDance is in the spotlight with its new brainchild, Duoshan.
Typically for Japan, its advertisements were the brainchild of its own staff rather than those of its (plentiful) ad agencies.
And while the company famously fumbled in bringing its scientists' brainchildren to market -- we use Macintoshes and Windows PC's today, not Xeroxes -- no one can deny that Xerox has served as one of the most creative centers for technology the world has ever known.
It's his brainchild.
From the very start it felt like one person's brainchild, less in its storytelling than in its details, its tone, its moods, its images.
It was really his brainchild.
It was her brainchild, and she oversaw its construction, from scratch.
Desgrange added that his brainchild had been "killed by its own success and the blind passions it has unleashed".
Cederholm's brainchild has its origins in the mid-1990s.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com