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General Electric is often cited as wanting to unload its appliance business if it could find a buyer, but Maytag would make a nice fit for Electrolux, LG Electronics or Germany's Bosch-Siemens given Maytag's premium product lineup and expanding margins.
The French group sees potential to cut costs in overlapping corporate and support functions, and signalled it could offload non-core divisions within Invensys, including its appliance arm, which makes controls for washing machines.
Whirlpool is shutting its Evansville plant at the same time that General Electric is expanding its appliance operations in Louisville, Ky., 100 miles to the northeast.
The survey last plumbed current depths in 1980.And GE is considering a sale of its appliance business, a branch of the company over a century old.
Experts project that the market for smart appliances overall will reach only around £3.3bn in sales by 2015; by contrast, Whirlpool alone took in around £12.5bn in sales for its appliance businesses last year.
Just last week, the company slashed the price of its appliance nearly in half, down to $400 from $700.
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"Our aim is to make our standards ubiquitous," says Alec Saunders, manager of its intelligent appliance division.
It sold its appliances unit to Electrolux last year and it has already trimmed its financial portfolio.
When General Electric announced it might sell its appliances unit, top bosses at Haier, G.E.'s rival in China, apparently jumped at what could be their last opportunity to buy a U.S. business with a household name.
Today, Netezza says it designs and develops its appliances on IBM systems technology and IBM software, powering many applications within organizations.
"American business is full of piles of inventory," says Bill Beer, the boss of the biggest part of Maytag Corporation, its appliances division, which is based in rural Iowa.
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