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Discover Ludwig"its appeal" is a perfectly correct and usable phrase in written English.
For example, you could say, "The hearty stew had its appeal, bringing her back to memories of her grandmother's cooking."
Exact(56)
Should it try to broaden its appeal?
— had its appeal.
Harvey understood its appeal.
Its appeal is obvious.
Its appeal is simple.
Its appeal for me?
Sadly, its appeal faded anyway.
The idea has its appeal.
But its appeal is widespread.
But I do see its appeal.
(The administration filed its appeal hours earlier).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com