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Combined, the company said that the new investments will enable it to expand its addressable market to encompass a greater share of the whole healthcare ecosystem, from accountable care organizations and population managers to health plans and systems and insurance brokers and exchanges.
It's also expanded its addressable audience with a whole new set of publishing partners, which give it access to more than 10 million unique users a month.
The more specialized the wearable, the more limited the size of its addressable market, being as it's focusing on only that particular sport or activity.
It's also looking at expanding its addressable market: While marketplaces are a good starting place with unique needs, Balanced hopes to provide individual white-label APIs for companies that just need payment processing or payout services.
Instead, Zenefits hopes to increase its addressable market — one that might graduate beyond the products that it offers as they look to those embedded, local brokers to handle the increasing complexity of insurance.
By moving downstream, SAP hopes to expand its customer-base from 35,000 companies today to 100,000 by 2010, and double its addressable market to $70 billion.
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European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its its AdSmart addressable TV service.
The company is also expanding its potential addressable market by not only going after the 45,000 repair shops, but by offering its service to the whole pipeline, Estify wants to reach the 200,000 shops, insurance companies, independent appraisers and parts providers out there.
By using correction techniques [8, 16], an image can be registered to a map coordinate system and therefore has its pixels addressable in terms of map coordinates rather than pixel and line numbers, a process often referred to as geocoding.
The firm is focusing on cannabis because of its "massive addressable market, both in terms of pain management and medical usage, as well as recreational usage," Emery says.
Its overall addressable market was balkanized and small (essentially dependent on the whims of national television providers), but it worked better than most people know.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com