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South Korea is the third-largest luxury market in Asia, and its market has strategic value for global luxury fashion brands because it is widely viewed as the regional fashion leader, and many Asian travelers visit to shop for luxury items (Song 2014).
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Ms. Chopra's item song was, however, later cleared by the board's revising committee in the face of immediate and sustained opposition from the film fraternity.
The trailer hit television around the same time that the Censor Board of Film Certification barred the telecast of an item song, a racy musical performance meant for movie promotion, called "Babli Badmaash,"from the film "Shootout at Wadala".
Kim Sharma as Hamsa, a dancer who appears in the item song "Jorsey".
Chiranjeevi in a cameo appearance in the item song "Bangaru Kodipetta".
One expected a masala soundtrack and this is what one gets with a couple of item song sequences, a couple of theme tracks and two love songs which are actually the highlight of the film.
In choosing her first item song, Chopra was strict over the lyrics and footage, in that she frowned against the use of vulgar words or skin on show, and rejected the songs of various composers before deciding upon an appropriate number.
"It's natural," said Sharad Yadav of the Janata Dal (United), to feel titillated when watching what are called "item songs," or song and dance numbers common in Bollywood.
True, the other element running through the torrent of macho movies is item songs, with the most risqué of them, like "Chikni Chameli" ("Ageepath") and "Fevicol Se" ("Dabangg 2"), associated with projects highest on testosterone.
The censor board, a statutory body under the Information and Broadcasting Ministry, announced in late February its decision to scrutinize item songs at a meeting of central government officials regarding updates on steps taken to teach the public gender sensitivity, a periodic exercise the government had started after the Delhi gang rape in December.
But Fahmy's family said they had lost faith in the legal process after an initial trial that used, among other incongruous items, a song by the Australian singer-songwriter Gotye as evidence.
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