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· The Mutter Museum of the College of Physicians of Philadelphia: The Museum's display of 20,000 provocative items is designed to give a beneath-the-surface perspective of what physicians study — and it's not always pretty.
The questionnaire, which consists of 29 self-rated items, is designed to measure abnormal illness behaviour and hypochondriasis.
The ASI-R (20 items) is designed to assess self-schemas pertaining to the degree of personal investment in physical appearance.
14 The brief illness perception questionnaire (B-IPQ), consisting of eight items, is designed to rapidly and reliably identify a limited set of proximal cognitive determinants of particular behaviours related to health threats and illnesses in large-scale studies.
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The space is crammed with colourful kitsch that recalls a time when promotional items were designed with flair and flying was fun - bags, tags, and even boarding passes from the 50s and 60s from the likes of Pan Am and Braniff International.
Additional items were designed for an airline cabin work environment.
Except for one semi-open item, all items were designed in multiple-choice format.
But not all novelty items are designed with frivolous, fun intent.
In general the items were designed to be 'quick & easy' to fill in.
In this study, the questionnaire items were designed seeking the target groups of travel market.
The closed-ended items were designed on a 5-point Likert scale of agreement and frequency.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com