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The questionnaire used in this study consisted of 16 items adapted from previous studies.
Meanwhile, six items adapted from Liñán and Chen (2009) were employed to measure entrepreneurial intention.
Creative self-efficacy was measured by three items adapted from Tiernery and Farmer(2002).
The fan-brand relationship was measured through three items adapted from Fournier [74] and Laroche et al. [36] and the fan-product relationship was measured through three items adapted from Laroche et al. [36] and McQuarrie and Munson [75].
Post-purchase intentions were also measured using three items adapted from Hur et al. [64] and Jahn and Kunz [67].
Individual community participation was measured using three items adapted from Algesheimer et al. [8] and Qu and Lee [14].
To measure continuance usage intention, measuring items adapted from Cheng et al. (2011) and Tang et al. (2014) were used.
Rigidity was linked to children who indicated it was important to them to be a girl or boy (measured using items adapted from adult identity measures).
The reliability coefficient of these scales was.82. Brand awareness was measured with three items adapted from Chang and Chen (2008).
The construct of individual community identification consisted of three items adapted from the works of Bergami and Bagozzi [38] and Qu and Lee [14].
One measure of value is a set of items adapted from the Barriers to Research Utilization Scale (Funk et al. 1991).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com