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It is striking that, at the same time as the difference between the average prices paid for the same item in different countries is narrowing, the range charged within a region is increasing.
Some executives are still uncomfortable with the boldness required to show different sticker prices for the same item in different channels.
However, they did not consider the dynamic value of each item in different bins.
Many shopping sites use flash so users can view an item in different colors or try out paint colors on a virtual home or car.
So given there is no additional direct cost, it's not surprising that many customers buy 2, 3 or 4 of the same item in different colors and/or sizes, fully expecting to return all the rest for credit.
So not only has the average net per-item cost of handling a return gone up, we've made it so easy to return and exchange products that frequently customers will order three or four of the same item in different sizes or colors to be sure they get one item that works.
Similar(48)
Differences in item difficulty between items in different multiple choice option formats: Facility indices compared using ANOVA.
Previous studies have clearly shown that there can be systematic differences in the likelihood of affirming items in different countries (even within Western cultures) [ 31- 33].
○ Symbol showing subscales and their own items: items placed in different subscales in the K-DSC-R and the DSC-R.
These effects are mainly tendencies of users to rate items in different manners (higher or lower ratings) or items that tend to be rated differently than the others.
Compare prices of similar items in different shops.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com