Being a show pony may not win you friends, but it will get you press.
Care homes are always so terrified that it will get into the press and there will be a big scandal".
And even if this doesn't move the needle hugely in terms of video game sales it will get the firm good press.
Invariably, he said, "it will get a lot of bad press and ultimately fail because politically it's not worth the effort to fight for it".
But, she said, the argument for continued arts funding must be made primarily on economic grounds so that it "will get traction, not in the press, but with my colleagues – and with the country at large".
Big Brother can expect to receive blanket coverage in Desmond's newspaper and magazine empire, but it remains to be seen how much attention it will get elsewhere in the tabloid press, which has gone cold on the show in recent years.
"When they write a minority report and they issue it to the press, it will get more coverage than ten boring majority hearings".
You'll get press coverage on the local and often national stage, and a loyal social media audience will happily spread your message.
As such a large company, the media will always bite at anything special going on with Yahoo, so as long as Yahoo is continually building better products for users, it'll get better press and more people will begin to trust and use Yahoo again.
As a result, you will likely get press mentions in media outlets you might not have otherwise gotten on your own.
Google is doing this because they think it's right, and because they will get positive press out of it.
