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But alongside the news of the funding raise, the company had also announced that it was pivoting its business model (yes, again) away from flash sales, in order to focus on where more of customers' dollars were being spent — in its online "lifestyle shop".
Oliver had a ringside seat at one of the big, early moves into freemium gaming on iOS, when Rolando's publisher ngmoco announced in the summer of 2009 that it was pivoting into free-to-play games – a move that eventually led to its $403m acquisition by Japanese social games firm DeNA.
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Due to flagging interest in its web platform, XYDO is officially announcing today that it's pivoting to a business-to-business (B2B) approach.
That very uncertainty is what makes Monzo a tech company, not a bank: as Blomfield puts it, "most people don't worry that their bank will announce one day that it's pivoting to become a social network for cats".
Storybricks, the AI gaming startup co-founded by serial entrepreneur Rodolfo Rosini, has announced that it's pivoting.
So good that today the Y Combinator startup announced it's pivoting from price guides to blogging, or more accurately, the web scraping and research it does to inform its blogging.
That's why it's pivoting from building social networks for big brands and celebrities into an open platform where anyone can coordinate people, charge subscriptions and even sell ads.
Now it's pivoting again, with the launch of a new product — a mobile app called Quips that enables TV viewers to share individual moments from their favorite TV shows with friends.
The U.S. believes it is pivoting to Asia, positioning American power to deal with the rise of China, India and others.
"It's pivoting off the mission of Dwell, of bringing modern design to anyone -- anywhere, anytime anyplace and in any form," says Michela O'Connor Abrams, president of Dwell Media.
But it's pivoted to become more of a platform for collecting and curating videos from multiple sources.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com