it was launching

USAGE SUMMARY

The phrase "it was launching" is correct and usable in written English.
You can use it to describe an event or action that was occurring in the past, specifically related to the initiation of a project, product, or event. Example: "Last year, it was launching a new marketing campaign that aimed to reach a younger audience."

✓ Grammatically correct

News & Media

Science

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

In February Netflix, which lets you stream films over the internet, said it was launching its service in Cuba.

The Economist

Today, Zenefits said it was launching its second full version, Z2.

TechCrunch

In February 2015 the regulator said that it was launching its first investigation into the U.K.'s wholesale banking market.

Forbes

Last year, the Human Rights Campaign made waves in some circles when it announced that it was launching its own division devoted entirely to issues abroad.

Huffington Post

Earlier this year Google announced it was launching a branch of its venture capital investment arm in London.

TechCrunch

The retailer, which has a string of stores in UK airports, said it was launching a widescale review of its airport policies.

Independent

The complaint comes after Swarthmore announced it was launching an external review of its sexual assault policies.

Huffington Post

First, we developed our framework when NIHR was in its initial growth phase, during which time it was launching and establishing multiple new initiatives.

Health Research Policy and Systems

Earlier this month, Twitter said it was launching a number of features to make its service safer.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

(It was launched in 1797).

The New York Times - Arts

It was launched in 1973.

Advances in Space Research

Expert writing Tips

Best practice

Use "it was launching" to describe the initiation of a specific project, product, or campaign in the past. Ensure the tense is consistent throughout the surrounding sentences.

Common error

Avoid using "it was launching" to describe a future event. This phrase is for past actions. For future events, use "it will be launching" or "it is launching".

Linguistic Context

The phrase "it was launching" functions as a verb phrase indicating the past continuous action of initiating or starting something. As Ludwig AI confirms, this phrase is a standard construction for describing an event or action that was in progress in the past. Examples from Ludwig demonstrate its use across diverse subjects.

Expression frequency: Very common

Frequent in

News & Media

85%

Science

5%

Formal & Business

5%

Less common in

Wiki

5%

Academia

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "it was launching" is a grammatically sound and frequently used expression to describe the initiation of something in the past. As Ludwig AI confirms, it’s suitable for various contexts, though most common in news and media. To maintain clarity, ensure that the subject "it" is clearly defined. When avoiding repetition, consider alternatives like "it was starting" or "it was initiating". Remember to avoid using this phrase when referring to future events, and be mindful of the difference between the continuous "it was launching" and the completed "it launched".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it was initiating

Emphasizes the start or beginning of something in a more formal context.

it was starting

A more general term for beginning an activity or project.

it was commencing

Similar to starting but often used in more formal or official situations.

it was beginning

Highlights the initial phase of an action or process.

it was introducing

Focuses on presenting something new to an audience or market.

it was establishing

Implies setting up or founding something with the intention of permanence.

it was deploying

Suggests strategically positioning or utilizing resources or personnel.

it was unveiling

Highlights the act of revealing or disclosing something previously hidden or unknown.

it was rolling out

Indicates a gradual or phased introduction of a product or service.

it was pioneering

Highlights the innovative and groundbreaking nature of the action.

FAQs

How can I use "it was launching" in a sentence?

Use "it was launching" to describe the start of something in the past. For example, "The company said it was launching a new product line last year".

What phrases are similar to "it was launching"?

Alternatives include "it was starting", "it was initiating", or "it was commencing", depending on the context.

Is it correct to say "it will be launching"?

Yes, "it will be launching" is correct for describing something that will start in the future. "It was launching" describes something that started in the past.

What's the difference between "it was launching" and "it launched"?

"It was launching" implies a continuous or ongoing action in the past, while "it launched" suggests a completed action at a specific point in the past.