"A Day in the Life," the reality show from the documentarian Morgan Spurlock, which follows celebrities for an entire day and started its second season in March, was initially pitched to cable channels.
In fact, "craving to watch it" is the perfect way to describe the desire that accompanies a film like The Bad Batch, which according to producer Eddy Moretti, was initially pitched by its filmmaker as "a cannibal falls in love with his next meal".
Sure the faceless Kansas corporation was initially pitched as the villain, and it may yet earn that title, but so far all I've seen is Jeffrey Donovan undermine his mother, abuse his daughter, murder some people and generally be a pretty terrible human being.
The Coda, which had a claimed range of 90 to 120 miles, was initially pitched as an all American car, but it was mostly made in China.
Unbroken was initially pitched as an Oscars contender, but Jolie's latest film has so far received only lukewarm reviews.
Dr Christian is enormously proud of Embarrassing Bodies, a format that was initially pitched to him as a fly-on-the-wall documentary involving GPs.
Scott's film was initially pitched as "Jaws in space" and Giger's alien features the requisite razor-blade teeth and unreadable, implacable air.
The offer was initially pitched at 80p a share, before the consortium did due diligence and put forward a new proposal at a much lower level.
Fanapt was initially pitched as a medicine that might be slightly less effective, based on a study that compared it to Risperdal, a Johnson & Johnson antipsychotic that is now generic.
