If Facebook wants more eyeballs — and it's in the business of getting as many as possible — it's incentivized to give its users the news they want rather than the news that's real (perhaps one of the reasons why daily newspaper circulation has declined all but one year in the last decade).
It's incentivized to offer solutions and advice that keep its patients away from the clinic instead of coming back with repeat ailments that for-profit hospitals thrive on.
"It's incentivized this whole business of the niche space economy," said Chanda Gonzales-Mowrer, a senior director at the X Prize Foundation, which runs the contest.
It's incentivized to do so, since the platform makes money not off listings, but on a commission basis from professionals who have been booked using its platform.
There's no cost to sign up or maintain your account; Google benefits from accurate information, so it's incentivized to get as many businesses participating as possible.
Because CarDash is managing customer support, it's incentivized to work with service centers that it knows are going to get the job done well.
The business is motivated, indeed, it is incentivized by market forces, to drive as hard a bargain as possible with its employees.
But the idea of bringing Facebook functionality to websites and other social media certainly holds water, and the more the company can beef up its analytics and assure brands that it's incentivizing long-term engagement, while continuing to offer promotions optimized for mobile, the more room it will find to grow.
Because there will be so many more designs to choose from, the company is looking to artists to help promote their own designs and it's incentivizing them to do so.
That's a big problem, and it's one that Reward Level, a new startup launching today, may have a solution for: it's incentivizing users to fill out forms by offering them hot deals as a reward.
