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It was doing fine".
Some in the advertising industry said its three-year-old campaign, "We Love To See You Smile," had become stale, although the company insisted it was doing fine.
It was doing fine until the double whammy of hurricanes Katrina and Rita in late summer of 2005.
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Henley eventually was nursed back to health and placed in a new home, where its owner says it is doing fine.
It's easy for a successful company to lull itself into thinking it is doing fine by its customers.
Far from it: prized by many Burmese readers for its social and death columns and government tender notices, it is doing fine.
"It's doing fine!
It is doing fine!
It's doing fine among the over 45s.
If a campaign can supply the former and avoid the latter, it is doing fine.
"It's doing fine," he said, answering the same question once more.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com