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Perhaps Echelon is the company most illustrative of this new IT trend, found right where you might expect it, in Silicon Valley.
Today's customer is less about the "it trend" or the "must-have jeans".
"I first started seeing it trend on Facebook, and then folks in our neighbourhood started getting on board.
It's ironic that one IT trend that could help reduce greenhouse gas emissions – cloud computing – may well itself be a victim of the impact.
UK twitter users have added comments to the hashtag, making it trend here, such as "#iloveimmigrants because my family would not be complete without our Greeks!" or "#iloveimmigrants because I am one!".
Success is easier in a town than in a city, because the change in ratio of users talking about a topic is what makes it trend, Ms. Valasek said.
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The do-it-yourself trend of the 1950's has been all but replaced by the hire-someone-to-do-it trend of the 2000's -- although the hired person may not be an employee.
It trended on Twitter.
"It trended worldwide on Twitter".
It trended - but then disappeared.
It trended the way literary writers and poets trend, which is to say not very much.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com