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"People have criticised me for making it too ordinary, but this is how it really was," says Franco.
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It arrived in 15 minutes, but it was too ordinary for the $15 price tag (more than $20 with tax and delivery).
He thought it was too ordinary to have a rich American in the manor, so it was decided to make him eastern European.
(It wasn't, apparently, what the commissars of chic had in mind. They rejected it as too "ordinary").
It is too ordinary.
If it seems too ordinary, try answering this question, or ask any cook: What is the most intoxicating food aroma?
The soldier asked if he could have the watch, but then changed his mind, saying it was too ordinary.
In August 1924 a reporter for The New York Evening Post visited Finn Square and found it "much too ordinary in aspect for any serious consideration".
Still, "the men who handle corpses", she says, "know that however nasty death may be it is too ordinary to make a fuss about".
The Soviet fashionocracy disdained it as too "ordinary" – and those large pockets would attract pickpockets on the Moscow Metro – but in truth there weren't the materials to make 100 of the buttons let alone millions of the wardrobes, and certainly not any time soon.
I was looking for some spoken word and I'd actually recorded a bunch of field interviews with the villagers with a view to making a sound collage with them, but for some reason they earthed the piece, making it feel too ordinary and prosaic.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com