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The trick now is to bring the web, rather than some limited, cut-down version of it, to mobile devices.
The government plans to sell it to mobile phone companies to feed Nigerians' growing appetite for 3G and 4G.
In about 40 minutes, they figure out the basics of electromagnetism and start relating it to mobile signals.
In a competitive emerging market, giving away data for free may not seem like an obvious business choice, but Facebook has sold it to mobile operators on the basis that customers will eventually buy data.
That now looks set to change as a number of efforts aim to put the technology in far more hands, by linking it to mobile phones.In late 2012, Andy Rawson decided to build his own crude thermal imager, which he attached to his phone, overlaying a thermal image with that from his phone's own camera.
Ross likens it to mobile text messaging.
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But, when it comes to mobile, it gets tricky.
When it comes to mobile security and privacy, it seems consumers want to have it both ways.
"If it does well we can make it available to mobile clinics.
If the chip works, Diehl will shop it around to mobile phone manufacturers this fall, and consumers could have it in their cell phones in 2009.
Has worked to provide direction for marketers when it comes to mobile and how to harness its power as an effective channel.
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