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Will they reach for the How to Spend It supplement of the FT, looking for luxury baubles?
The one that springs to mind is the Vertu, that entirely preposterous diamond-encrusted mobile phone they used to advertise in the FT's How To Spend It supplement.
These prices attract the derision of some amateur photographers, who see them as proof that Leica has sold out – abandoned the business of serious photography for the universe of luxury goods dominated by Louis Vuitton, Breitling et al; the world of the Financial Times's nauseating "How to Spend It" supplement.
Does it supplement or replace any current activity?
Parents who can afford it supplement with tutoring (more scheduling nightmares).
Stints during school holidays followed at the Financial Times' "How to Spend It" supplement, at a now-defunct foodie publication, at Brides, at Red... anywhere that would take me.
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It supplements its diet with flowers, bark, and invertebrates, including insects and snails.
Instead, now AOL is pursuing a nichebuster content strategy, where it supplements its AOL.com traffic with search-friendly niche content sites.
It supplemented them with code of its own, without obtaining a licence.
For six months it supplemented them with only two of its own.
While neurofeedback might not replace those other leadership training tools, it could supplement it.
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