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Though alliteration--the repetition of successive sounds at the beginning of words--can make a title catchier or more memorable, it can also make it sound trite or hokey if not done well.
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It sounds trite but it's important.
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It sounds trite, and a little awkward, but this is rather how Sejima speaks.
"It sounds trite, I know, but we're building the airplane as we fly it," she said.
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Now it sounds trite and hackneyed but I suppose that's the trouble with fashion, it dates quickly.
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