Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it so charming
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it so charming" is not correct in standard written English.
It may be intended to express admiration or affection, but it requires additional context or modification to be grammatically correct. Example: "I find it so charming when you smile."
⚠ May contain grammatical issues
News & Media
Alternative expressions(4)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
That's why I find it so charming that he constructed a puzzle for those of us who are still working on learning our ABC's.
News & Media
What is it then about the internet startup industry that makes it so charming?
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
57 human-written examples
This moment should carry a massive emotional punch, but it is so charming that it slips into a purely literary convention.
News & Media
"It needed a lot of work but it was so charming," Ms. Morgan recalled.
News & Media
And it's so charming that I think, Why don't people know about it?" Bringing across an artiste like Printemps is a little different from doing a recital of Jenny Lind's music, or Jane Bathori's, to name performers who in recent seasons received homages from Barbara Bonney and Dawn Upshaw.
News & Media
I saw this at film school, then watched it again at a festival a couple of years ago and thought it was so charming, so good.
News & Media
It was so charming".
News & Media
Granita: It's so charming that he uses paper plates.
News & Media
"It was so charming I took out my checkbook immediately and made a deposit".
News & Media
I had heard of "GERTIE the Dinosaur," the "pioneering cartoon short" by animator Winsor McKay, but had no idea it was so charming.
News & Media
"I gave up my job two years ago to teach the forró, because it's so charming and like being part of a family," she said.
News & Media
Expert writing Tips
Best practice
Always use a complete sentence with a subject and verb to express your thoughts clearly. Instead of saying "it so charming", say "it is so charming" or "that is so charming."
Common error
A common mistake is omitting the verb "to be" (is, are, was, were) in informal speech. While this might be acceptable in very casual conversation, it's important to include the verb in formal writing to maintain grammatical correctness.
Source & Trust
88%
Authority and reliability
2.8/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it so charming" functions as a descriptive expression, aiming to convey a positive attribute. While grammatically incorrect, the intended function is to express that something possesses a quality of being charming. However, as highlighted by Ludwig, it requires grammatical correction for formal usage.
Frequent in
News & Media
100%
Less common in
Science
0%
Formal & Business
0%
Wiki
0%
Ludwig's WRAP-UP
In summary, the phrase "it so charming" is grammatically incorrect in standard written English. While the intention is to express admiration, it requires the addition of the verb "to be" to be grammatically sound, as Ludwig confirms. The phrase appears rarely and primarily in News & Media contexts. To ensure clarity and correctness, it's best to use alternatives such as "it is so charming" or "that's so charming" in formal writing.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
it is so charming
Adds the necessary auxiliary verb 'is' to make the sentence grammatically correct.
that's so charming
Uses a contraction to express 'that is so charming', providing a more natural and concise feel.
it's incredibly charming
Replaces 'so' with 'incredibly' to intensify the charm and maintain grammatical correctness.
it's really charming
Substitutes 'so' with 'really', offering a slightly less intense but still positive affirmation.
it's quite charming
Replaces 'so' with 'quite', indicating a moderate level of charm.
it has a lot of charm
Shifts the focus to the amount of charm something possesses, rather than directly stating it is charming.
it's full of charm
Emphasizes the abundance of charm, suggesting a rich and delightful quality.
it's delightful
Uses a different adjective, 'delightful', to convey a similar sense of pleasure and appeal.
it's captivating
Employs 'captivating' to suggest a more enthralling and attention-grabbing charm.
it possesses great charm
Formalizes the expression by using 'possesses great charm', indicating a notable and inherent quality.
FAQs
How can I correctly use the phrase "it so charming" in a sentence?
The phrase "it so charming" is grammatically incorrect. To use it correctly, you need to add the verb "to be", such as in "it is so charming" or "that's so charming".
What phrases can I use instead of "it so charming"?
You can use alternatives like "it is so charming", "that's so charming", or "it's delightful" to express a similar sentiment with correct grammar.
Is it acceptable to say "it so charming" in spoken English?
While "it so charming" might be understood in very informal conversation, it is not grammatically correct and should be avoided in formal settings. Stick to "it is so charming" for clarity and correctness.
What's the difference between "it so charming" and "it is so charming"?
"It so charming" is a grammatically incomplete phrase. Adding "is" creates a full sentence: "it is so charming", which is grammatically correct and expresses that something possesses charm.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
2.8/5
Expert rating
Real-world application tested