Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it so appealing
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it so appealing" is not correct in standard written English.
It can be used in contexts where you want to express that something is very attractive or interesting, but it requires a subject or context to be grammatically correct. Example: "The design of the new smartphone makes it so appealing to consumers."
⚠ May contain grammatical issues
News & Media
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
38 human-written examples
But the Game Boy's perfunctory design, and the limitations of its Zilog Z80-derived microprocessor and four-shade monochrome screen and, subsequently, its more idiosyncratic visuals and sound are in part what made it so appealing.
News & Media
And it's this reliability that makes it so appealing.
News & Media
Haiti's extremely low labor costs, comparable to those in Bangladesh, make it so appealing.
News & Media
Now, it's easy to understand both the origins of this approach and why hedge-fund managers found it so appealing.
News & Media
It's a facade of sorts: it's as if MLS wants fandom but a sanitized version of it, without the authenticity that makes it so appealing.
News & Media
The ease of the iPad app, the money-off deals, the delivery and the "Tesco price match" made it so appealing.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
21 human-written examples
BK: I see the sort of power of vision that's going into this, and I can see why it's so appealing.
News & Media
There is an air of wistfulness and a sense of nostalgia in Joyce's work, which is one reason it is so appealing.
News & Media
But the big question that comes to my mind when thinking about this sub-genre built on the sexual exploitation of young women who can't afford to pay rent, is why it's so appealing.
News & Media
"If you mix them together, you'll have a great side dish for one day, but it won't be so appealing the second day, and on the third day you'll hate it".
News & Media
When you get right down to it, what makes barnacles so appealing to chefs is their mystery, said Edward Tuson, executive chef at Sooke Harbour House in British Columbia.
News & Media
Expert writing Tips
Best practice
While "it so appealing" is understood, use grammatically correct alternatives like "it's so appealing" or "it is so appealing" in formal writing to maintain clarity and professionalism.
Common error
A frequent error is omitting the verb "to be" (is/are/was/were) before "so". Always include the appropriate form of "to be" to ensure grammatically correct sentence structure. The absence of "is" results in a sentence that is grammatically incorrect, which reduces clarity and hinders the effectiveness of your message.
Source & Trust
85%
Authority and reliability
3.8/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it so appealing" functions as a descriptive expression, but is grammatically incomplete. According to Ludwig AI, the phrase is not correct in standard written English because it omits the verb 'to be'. However, the examples show its common use.
Frequent in
News & Media
100%
Less common in
Science
0%
Formal & Business
0%
Wiki
0%
Ludwig's WRAP-UP
In summary, while "it so appealing" is commonly used to express that something is attractive or interesting, Ludwig AI flags it as grammatically incorrect due to the missing verb 'to be'. The phrase appears frequently in News & Media contexts. For formal writing, it's best to use grammatically correct alternatives like "it's so appealing" or "it is very appealing". Despite its widespread use, adhering to standard grammar enhances clarity and professionalism.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
it's so attractive
Replaces "appealing" with a direct synonym emphasizing physical or aesthetic attraction. Has near identical meaning.
it's very attractive
Uses "very" to intensify the attraction, differing slightly in emphasis from simply being "appealing".
it's incredibly appealing
Emphasizes the intensity of the appeal.
it's exceptionally attractive
Replaces "very" with "exceptionally" to intensify the attraction, differing slightly in emphasis from simply being "appealing".
it's quite alluring
Replaces "appealing" with "alluring", suggesting a more subtle or mysterious attraction.
it's remarkably charming
Focuses on the charm as the source of appeal, changing the nuance.
that is captivating
Uses "captivating" to describe an object or subject that grabs your attention and is immediately interesting.
it's highly desirable
Shifts the focus to the desirability of something rather than its immediate appeal.
it's extremely tempting
Indicates that something is appealing because it is tempting or difficult to resist.
it's particularly inviting
Highlights the inviting nature of something, making it attractive in a welcoming way.
FAQs
How to correctly use the phrase "it so appealing" in a sentence?
While often used, "it so appealing" is grammatically incorrect. The correct form includes the verb 'to be', such as in "it's so appealing" or "it is so appealing".
What can I say instead of "it so appealing" to sound more formal?
For a more formal tone, use "it is very appealing" or "it is incredibly appealing". These alternatives provide a similar meaning with improved grammatical correctness.
Which is correct, "it so appealing" or "it's so appealing"?
"It's so appealing" is the grammatically correct form because it includes the necessary verb "is". "It so appealing" omits the verb, making it grammatically incorrect.
What's the difference between "it so appealing" and "it is alluring"?
"It so appealing" is grammatically incorrect due to the missing verb 'is'. "It is alluring" is grammatically correct and offers a slightly different nuance, with 'alluring' suggesting a subtle or mysterious attraction.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
3.8/5
Expert rating
Real-world application tested