For some at least McGuigan surely flirted with that latter risk when claiming that Calzaghe had not only produced a fabulous, "sublime, absolutely sublime" performance, but established as fact that he simply gets better and better by such margins that it is amazing he should think of quitting at the age of 36.
McQueen "embodies his special kind of aware, existential cool -- less taut and hardshell than Bogart, less lost and adrift than Mastroianni, a little of both," Renata Adler wrote in The Times, adding that he "simply gets better all the time".
In fact, both groups had improvements, suggesting that, as in other clinical trials of treatments for dry eyes, "the placebo effect was substantial," the researchers noted, and that in some people the condition simply gets better over time.
For everyone else, it is simply getting better.
They may simply get better at it.
From a skeptic's point of view, it's natural to ask if you simply get better at the exercises or mini-games in question, as opposed to improving overall cognitive ability in any kind of long-term or transferable way.
The neuropsychiatrist VICE spoke to, who did not wish to be associated by name with a story about an alleged sex cult, said it is also common for young people to simply get better as they age.
For a time, Koufax simply got better and better.
On stage the performances simply got better and better.
He has simply got better at hiding them.
Contractors can simply get better at completing audits.
