And it should offer its infrastructure to a wider variety of innovators - becoming more like an airport authority than an airline.
If the taxi industry really wants more drivers, it should offer better wages, which means that it should cut its lease rates.
It should offer businesses easy and agile ways of working with data directly, without the need to go through an IT or BI department.
For one, it should offer results, analysis and betting lines that are updated more frequently.
It should offer more venues for independent groups to present evidence of abuses.
It should offer comfortable seating, an electrical outlet, lighting, and have a sink nearby.
It should offer thoughtful and possibly even exciting choices at every level.
Not the full picture perhaps, but it should offer a good taste of it.
Implemented sensibly, it should offer opportunities that are too often lost in the existing structures.
But it should offer bowlers reason to keep going and batsmen will need to work in the heat.
And finally it should offer both greater opportunity and greater influence for those working in Artificial Intelligence and the Law.
