Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it should be engaging
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it should be engaging" is correct and usable in written English.
You can use it when discussing the quality or characteristics of a piece of content, such as writing, presentations, or activities, emphasizing that it should capture the audience's interest. Example: "When creating a marketing campaign, it should be engaging to attract potential customers and keep them interested in our brand."
✓ Grammatically correct
Science
Wiki
Alternative expressions(2)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
The design intent behind eMoto was that it should be engaging physically, intellectually and socially, and allow users to express themselves emotionally in all those dimensions, involving them in an affective loop experience.
It should be engaging and interesting to someone who may have never heard of your subject.
Wiki
Human-verified similar examples from authoritative sources
Similar Expressions
55 human-written examples
Still there is a process; it is taking evidence from a number of sources and, for want of anything better, it should be engaged with.
News & Media
That's the way it should be — engaged drivers determined to avoid congestion.
News & Media
Stinson, who has called it a day on the paedophile hunting, doesn't think anyone but him should be engaging in the art of ensnaring paedos.
News & Media
It says the government should be "engaging honestly with stakeholders, setting out clearly both the impacts and the benefits".
News & Media
Teachers have six lessons, on average, to teach the Holocaust, and if we want children to think of the victims as real people, with real lives – and more than piles of dead bodies, which is how the Nazis would have wanted it – this film is not where young people should be engaging with it for the first time.
News & Media
No doubt, new or upgraded infrastructure does require upfront investment (and city government leaders should be engaging the private sector to get it done).
News & Media
It looks like old-style political patronage — the last thing a federal prosecutor and a former Attorney General should be engaging in.
News & Media
"Let me be clear: No one should be engaging in this".
News & Media
"Universities should be places where ideas and opinions can be explored and they should be engaging with the students in their care – not criminalising them.
News & Media
Expert writing Tips
Best practice
When using "it should be engaging", ensure the subject is clearly defined and that the context supports the need for active participation or interest. For example, "A museum exhibit should be engaging to encourage learning and exploration."
Common error
Avoid using "it should be engaging" as a superficial descriptor without ensuring the content actually provides opportunities for interaction, thought, or emotional connection. Overusing the term without substance can lead to unmet expectations and a perception of inauthenticity.
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it should be engaging" functions as a descriptor, expressing a desired quality for something. It suggests that the subject in question needs to be interesting and captivating to achieve its intended purpose. This aligns with Ludwig's assessment.
Frequent in
Science
50%
Wiki
50%
News & Media
0%
Less common in
Formal & Business
0%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
In summary, "it should be engaging" is a descriptor used to express the importance of making something interesting and captivating. Ludwig identifies it as grammatically correct and usable. While it currently appears with rare frequency, primarily in scientific and wiki contexts, its usage is straightforward. To effectively use the phrase, ensure the subject is well-defined and that the context supports the need for active participation or interest. Avoid overusing the term superficially without ensuring that the content offers substance for engagement.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
it needs to be captivating
Replaces "should" with "needs", emphasizing necessity rather than recommendation.
it must be interesting
Substitutes "should" with "must", indicating a higher degree of obligation and "engaging" with "interesting".
it has to be stimulating
Changes "should" to "has to", conveying obligation, and replaces "engaging" with "stimulating", focusing on intellectual excitement.
it ought to be engrossing
Uses "ought to" instead of "should", indicating advisability, and substitutes "engaging" with "engrossing", highlighting complete attention.
it is required to be appealing
Replaces "should be" with "is required to be", emphasizing a necessity, and substitutes "engaging" with "appealing", indicating attractiveness.
it is vital that it fascinates
Emphasizes the importance of fascination, altering the structure to highlight the necessity of captivating the audience.
it is crucial for it to intrigue
Highlights the importance of intrigue, changing the structure to emphasize the necessity of piquing interest.
it should hold one's attention
Focuses on the ability to maintain interest, shifting the emphasis from immediate engagement to sustained attention.
it should spark interest
Emphasizes the initiation of interest, rather than the sustained state of being engaging.
it should be attention-grabbing
Replaces "engaging" with "attention-grabbing", focusing on the immediate and compelling nature of the content.
FAQs
How can I make sure something I create "it should be engaging"?
To ensure something is engaging, incorporate elements of interaction, novelty, and relevance. Tailor the content to the audience's interests and provide opportunities for active participation or emotional connection.
What does it mean when someone says a presentation "it should be engaging"?
When someone says a presentation "it should be engaging", they mean it should capture and hold the audience's attention. This can be achieved through compelling visuals, relatable stories, interactive elements, and a clear, dynamic delivery.
What are some alternatives to saying "it should be engaging"?
You can use alternatives like "it needs to be captivating", "it must be interesting", or "it has to be stimulating" depending on the context.
In what contexts is it most important that something "it should be engaging"?
It's particularly important that content or activities designed for learning, entertainment, or marketing "it should be engaging". These contexts rely on capturing and maintaining the audience's interest to achieve their objectives.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested