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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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it should be engaging

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "it should be engaging" is correct and usable in written English.
You can use it when discussing the quality or characteristics of a piece of content, such as writing, presentations, or activities, emphasizing that it should capture the audience's interest. Example: "When creating a marketing campaign, it should be engaging to attract potential customers and keep them interested in our brand."

✓ Grammatically correct

Science

Wiki

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

The design intent behind eMoto was that it should be engaging physically, intellectually and socially, and allow users to express themselves emotionally in all those dimensions, involving them in an affective loop experience.

It should be engaging and interesting to someone who may have never heard of your subject.

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

Still there is a process; it is taking evidence from a number of sources and, for want of anything better, it should be engaged with.

That's the way it should be — engaged drivers determined to avoid congestion.

News & Media

Los Angeles Times

Stinson, who has called it a day on the paedophile hunting, doesn't think anyone but him should be engaging in the art of ensnaring paedos.

News & Media

Vice

It says the government should be "engaging honestly with stakeholders, setting out clearly both the impacts and the benefits".

News & Media

The Guardian

Teachers have six lessons, on average, to teach the Holocaust, and if we want children to think of the victims as real people, with real lives – and more than piles of dead bodies, which is how the Nazis would have wanted it – this film is not where young people should be engaging with it for the first time.

No doubt, new or upgraded infrastructure does require upfront investment (and city government leaders should be engaging the private sector to get it done).

News & Media

Huffington Post

It looks like old-style political patronage — the last thing a federal prosecutor and a former Attorney General should be engaging in.

News & Media

The New York Times

"Let me be clear: No one should be engaging in this".

News & Media

The New York Times

"Universities should be places where ideas and opinions can be explored and they should be engaging with the students in their care – not criminalising them.

News & Media

The Guardian
Show more...

Expert writing Tips

Best practice

When using "it should be engaging", ensure the subject is clearly defined and that the context supports the need for active participation or interest. For example, "A museum exhibit should be engaging to encourage learning and exploration."

Common error

Avoid using "it should be engaging" as a superficial descriptor without ensuring the content actually provides opportunities for interaction, thought, or emotional connection. Overusing the term without substance can lead to unmet expectations and a perception of inauthenticity.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

85%

Authority and reliability

4.1/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "it should be engaging" functions as a descriptor, expressing a desired quality for something. It suggests that the subject in question needs to be interesting and captivating to achieve its intended purpose. This aligns with Ludwig's assessment.

Expression frequency: Rare

Frequent in

Science

50%

Wiki

50%

News & Media

0%

Less common in

Formal & Business

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "it should be engaging" is a descriptor used to express the importance of making something interesting and captivating. Ludwig identifies it as grammatically correct and usable. While it currently appears with rare frequency, primarily in scientific and wiki contexts, its usage is straightforward. To effectively use the phrase, ensure the subject is well-defined and that the context supports the need for active participation or interest. Avoid overusing the term superficially without ensuring that the content offers substance for engagement.

More alternative expressions(10)

Phrases that express similar concepts, ordered by semantic similarity:

FAQs

How can I make sure something I create "it should be engaging"?

To ensure something is engaging, incorporate elements of interaction, novelty, and relevance. Tailor the content to the audience's interests and provide opportunities for active participation or emotional connection.

What does it mean when someone says a presentation "it should be engaging"?

When someone says a presentation "it should be engaging", they mean it should capture and hold the audience's attention. This can be achieved through compelling visuals, relatable stories, interactive elements, and a clear, dynamic delivery.

What are some alternatives to saying "it should be engaging"?

You can use alternatives like "it needs to be captivating", "it must be interesting", or "it has to be stimulating" depending on the context.

In what contexts is it most important that something "it should be engaging"?

It's particularly important that content or activities designed for learning, entertainment, or marketing "it should be engaging". These contexts rely on capturing and maintaining the audience's interest to achieve their objectives.

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Source & Trust

85%

Authority and reliability

4.1/5

Expert rating

Real-world application tested

Most frequent sentences: