Last year's loss is a step up, but it isn't a significant one — nor is it the same kind of accelerating burn that you'd see in a company looking to ramp up as it sets itself up to go public.
FoundationDB executives say it sets itself apart in how it serves as a foundation for different data models that can be layered on top of FoundationDB.
It set itself up as an easier target than other terrorist groups when it defined itself as seeking to found a state, governed in line with its particular interpretation of Islam, and as the cornerstone of a worldwide Muslim commonwealth, a caliphate.
In The Volcano Lover, Sontag's last novel, a fictionalised account of Lord Nelson's affair with Emma Hamilton, she carried off her unironic tale of grand passions by giving it the apparatus of a smart inquiry into the nature of historical fiction: it set itself up as a page-turner which occasionally obliged its readers to examine the nature of page turning.
It set itself up as a full on, gutsy coup d'etat but played out more like a wimpy intervention.
In both cases the commission proposed new rules without the sort of impact assessment it promised when it set itself up as a champion of competition and destroyer of red tape.
RioPort hit a sour note when it set itself up as a destination site first, competing with more established companies like EMusic.com emus to provide music downloads.
RioPort eventually got back on track when it set itself up as a distribution site, developing software for music e-tailers like MTV1 Group, House of Blues and Ministry of Sound but by then it had lost valuable ground to its competitors.
So not only does it set itself up as a potential cloak for corruption and abuses of power, it's also punishing the rest of the country who want to wildly speculate about them based on three paragraphs of rudimentary trial information. .
When a media company sets itself as the party of opposition, it can have unforeseen consequences.
