Nor does it retarget traffic within the ad networks employing its system.
However, Bizo says it uses retargeting in virtually all of its display advertising campaigns, because it works — it's going after people who have already expressed interest in a product or service, and it helps businesses stay at the top-of-mind for those consumers.
"Because it's retargeting, we can take very user-specific data and say, 'come back in because of reason X,'" explains Weisbrod.
Resonance is a way to take your content and retarget it so it gets in front of the right audience members and helps them find your relevant content.
Although the missions of the twin Voyager 1 and 2 spacecraft originally called for flybys of only Jupiter and Saturn, the timing of Voyager 2's launch allowed for a change to its trajectory so that it could be retargeted to Uranus and Neptune for an extended mission, which ultimately was carried out.
So in addition to repurposing Deep Impact, NASA is retargeting it, too.
Raytheon redeveloped the Tomahawk, which relies on a revolutionary two-way data link that allows it to be retargeted in flight, at almost half the original cost.
For example, if I visited the pricing webpage for a Financial Times subscription, it could later retarget me with this promoted tweet, which I'm likely to click as I was already considering buying a subscription.
Further work on the library would involve separating the algorithmic skeletons code from the communication subsystem so that it can be retargeted to other processors.
And then we allow our clients to decide if they're using it for retargeting, if they're using it for insights, if they're using it for real estate analysis and so on.
