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Distinguishing its editorial approach from that of "our transatlantic brethren", it reassures its readers that its own cover star is the 57-year-old Bryan Cranston, star of hit television show "Breaking Bad", a classic GQ interviewee.
Through its messaging, it reassures coaches that it's O.K. to win ― that, in fact, a "relentlessly positive" coach will usually be more successful on the scoreboard.
"If it reassures the world, or if its behavior is changed because of international sanctions, then they can pursue peaceful civil nuclear power," she said.
Being at the forefront of innovation has its benefits for reputation as well, it reassures customers that the corporate company is still relevant in an ever changing industry.
She appreciates the class — with its focus on lower-body strengthening — because it reassures her that she won't sprain an ankle.
It reassures, that's all.
It reassures him that people are there.
But it reassures me when I see people resist".
Further, it reassures staff, suppliers, customers, and other key stakeholders.
It reassures them about the availability of the benefit.
It reassures us that what we're doing is important.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com