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When a company "updates" its FB page, i. e. it posts a new item to its wall, all fans and a few other users are notified about it in their "news feed".
When JetBlue Airlines, which serves only snacks and soft drinks, boards people at Kennedy International Airport for its flights to the West Coast, it posts a sign at the gate warning "next meal 2,500 miles".
Instead, it posts a hodgepodge of different topics and focuses on building its authority.
Instead it posts a link.
It posts a protectionist "negative list" of industries where FDI is capped, including pharmaceuticals, health care and construction.
For example, it posts a Calendar of Significant Dates that might be chosen by terrorists because of historical events.
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Because of a huge writedown of its New England holdings, it posted a loss for 2006.
In its latest quarter, it posted a loss of $26 million on sales of $363 million.
In the quarter a year earlier, it posted a loss of $529 million, or $3.39 a share.
But it posted a loss for its continuing operations in the period.
It posted a net loss of $6.5m, its first in seven years.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com