When it absolutely, positively has to be there overnight, your FedEx package might someday be delivered by a robot.
Offering delivery via time machine — when it absolutely, positively has to be there the day before yesterday!
They join the slogan of another deliverer, FedEx, which had a vintage line, "When it absolutely, positively has to be there overnight," inducted in 2006.
The slogans that won were "Don't mess with Texas," for the Texas Department of Transportation, and "When it absolutely, positively has to be there overnight," for FedEx.
Longtime slogan: "When it absolutely, positively has to be there overnight".
Recall the FedEx slogan "When it absolutely, positively has to be there overnight"?
5. "When it absolutely positively has to be there overnight". This tagline – which Fedex used from 1978 to 1983 – defies the unwritten rule that taglines should be succinct.
For example, FedEx's USP of "When it absolutely, positively has to be there overnight" is well-known and resonates strongly with customers who desire reliability and quick delivery.
And when it absolutely, positively has to be there overnight, the postal service wants you to call 1-800-ASK-USPS 1-800-ASK-USPS 1-800-ASK-USPS 1-800-ASK-USPS
In 1971 Fred Smith started a small business that was designed to completely transform that equilibrium — when it absolutely, positively had to be there, FedEx would make it happen.
AFGHANISTAN'S Kabul Bank is looking about as credible these days as Lehman Brothers did when Dick Fuld was assuring the world that it absolutely, positively had enough capital available to meet all of its obligations (ie, about five days before it went bust).
