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Ultimately, journalism can only survive if it remains socially relevant, and for this, it needs to reflect on its own normative role in a society that is becoming not only more diverse, but also more stratified, more unequal and more tense.
Lloyd Webber supports this research because he recognises if theatre is to be sustainable, it needs to reflect the society from which it draws its audiences.
It needs to reflect the development of theory, tools and techniques as research moves on.
It needs to reflect the society we live in; and at the moment it doesn't".
A founder's vision is often crucial in defining a CSR-led brand but it needs to reflect reality over time.
He said: "If this welfare state is going to gain the trust of the British people, it needs to reflect the British sense of fair play.
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It needed to reflect and stimulate the diversity of the UK, should cover a range of subjects, including science and international affairs, and was required to make shows of a "consistently innovative and risk-taking character".
As the defining element of the visual identity for Ms. Staple's new program, it needed to reflect Chisenhale's spirit, while being distinctive and memorable, but not so much so that it over-powered the art.
It needed to reflect our new setting of fictional Vinci, California, and feel like a lucid dream unsettling and full of Californian heat.
We can see the causes of organizational aging in another different way: as the organization did not change over time, although it needed to reflect new realities, A=T=R alignment gets disturbed, people's commitment decreases, it reduces the energy people contribute to the organization, and that causes aging too i.e., less energy is available for (E).
But if the press has turned the corner it still needs to reflect the society it reports on.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com