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Unfortunately this year's fiasco has added grist to Gove's view that since nobody understands the system it needs to be simpler.
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It needs to be simple.
It needs to be simple but inviting.
Service isn't lower down the board, because it's fundamental to customer loyalty: it needs to be simple, seamless and quick for consumers to get the best possible experience, so right from the start I wanted free delivery and easy returns".
From the context of the press release this is not something the Science Council seem to have realised". "Because 'science' denotes such a very wide range of activities a definition of it needs to be general; it certainly needs to cover investigation of the social as well as natural worlds; it needs the words "systematic" and "evidence"; and it needs to be simple and short.
And it needs to be simple.
It needs to be simple enough to understand and manipulate.
"It needs to be simple and easy to use.
Having a visually appealing website is a must but do not forget that it needs to be simple to use, too.
New wisdom says a picture can be a nice addition to your resume, but it needs to be simple, high-quality, up to date, and fit the professionality level of your arena of work.
Not only does that mean having striking images and surprising facts, it means that it needs to be simple and to the point.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com