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While great if an application is downloaded, to improve patient outcomes, it needs to be practical, inspiring, and worth using.
Firstly, it needs to be practical and have a realistic chance of being adopted.
For me, it needs to be practical or pragmatic; 'down-to-earth' in the sense of 'drawing down' what is 'above' and integrating it with what is 'below.'".
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The RCGP later issued a statement reiterating its position had not changed, but suggesting it needed to be practical because GPs would be leading the changes.
But forgiveness, if it's useful, needs to be practical.
A handbag needs to be practical, but it also needs sufficient glamour to keep you hooked.
"Shariah needs to be practical," said Bala Abdullahi, a civil servant here.
Definitely a case of fashion over function but who says all wearable tech needs to be practical?
I like the word "careerist"—it takes away any potential shame from the idea that we need to be practical about this.
This is just one example, but it's a good demonstration of successful marketing that doesn't need to be practical or straightforward.
A Pittsburgh company says its battery has the long life and cheap cost needed to be practical for energy storage.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com