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Now that the Big Dipper Sound had found its voice it needed something to say, which brings us to the sound's next key component: The Big Dipper Sound is terribly profane and filthily hilarious, which is not to say that it is a joke.
POSTERS of Miss World in a chalk-stripe business suit sound like a typically Italian way to promote a bank, and Credito Italiano, UniCredit's predecessor, was such a dismal entity that it needed something to brighten its image.
I felt it needed something else a surprise in its back pocket and the rear-steer was just the solution.
It needed something big.
"It needed something special".
"It needed something for aesthetics.
Similar(20)
So it needs something.
It needs something real.
But it needs something.
"It needs something," Castro says.
When it needs something, it looks for it".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com