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A place has its way with you — it marks you long before you start to belong.
The appeal of the Isabel Marant brand right now is that it marks you out as in tune with the times.
If nothing else, it marks you out from the field, especially at first, though you have to be careful not to get boxed into a corner as a single-issue candidate as the campaign heats up.
And it marks you as being somebody's favorite customer.
The problem with "I'm the best!"-type personal branding is that it marks you as someone who lacks the confidence to simply say "I'm a Cost Accountant, and here's what I've done so far in my career". Praising yourself is beneath you.
She also suggests use of Signal "may not be advisable in some settings, because it marks you as an activist", arguing: "There are many threat models under which WhatsApp is the safest option, and there are reports of people around the world being jailed merely for having installed an encryption app".
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It marked you out as discerning, an aficionado of the Finer Things: you were probably the type who got their wine from a merchant, rather than an offie; your veg from a farm shop, long before that was a thing.
Coupled with the powerful Presbyterian influence, demanding plainness and modesty, it made Scots almost reluctant to achieve, because it marked you as thinking you were better than everyone else.
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It's something that marks you.
If you grow up with it, this food really marks you," he says.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com