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The company's patent position has allowed it to require some of its customers to grant it licensing rights to inventions made using its chips or to data resulting from the use of its chips.
The company hopes that showing off its speech prowess might also wrangle it licensing deals with phone carriers, handset makers and other partners who would be interested in incorporating the company's technology.
But the company has branched out from apparel: in 2010 it bought an 80 percent stake in the Peanuts brand, giving it licensing rights to Charlie Brown and Snoopy.
Mr. Melon said that at least three options were being studied: opening its own branch; some form of association with another American luxury food store or distribution through it; licensing a food producer to make products with the Fauchon label.
Oracle argued that by using its intellectual property, and then giving Android away for free, Google undermined the possibility of it licensing Java to mobile phone makers.
Microsoft has used its deep stockpile of computing patents to prod smartphone makers to pay it licensing fees.
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It licensed its cloning patents from the University of Massachusetts.
AC/DC has been shrewd, if at times capricious, about the way it licenses its music.
"Does it license motor vehicles and drivers?
It licenses the brand on franchise in international markets.
It licenses titles to publishers in more than 57 territories.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com