The brand's "Love it or hate it" strapline is used to good effect in promotional campaigns while Marmite brand manager Joanne Ó Riada says that the brand's strapline "is born out of the fact that it polarises reactions" – something which it also leverages effectively in its active social media presence.
It's a tool that he has leveraged effectively to reach broader audiences that extend outside the art world, and he absolutely thrives on it.
Today, information is an entrepreneur's most powerful asset if leveraged effectively.
A great example of a 360 being leveraged effectively comes from one of my clients, a senior leader in a chemicals manufacturing organization.
As Wall Street's most profitable company in history has learned over the past week, almost every news development today can be made to support advocacy efforts in the online political arena, when leveraged effectively.
While there are many closed, centralized feedback services that are quite useful (ebay's feedback, for instance), they are a part of the service they support and cannot be leveraged effectively outside of those services.
This is the power of local community that Back on My Feet leverages effectively to drive back homelessness at the roots.
Biomonitoring surveys, such as the NHANES National Health and Nutrition Examination Surveyy), offer one route to identifying possible relationships between environmental chemicals and health impacts, but sparse data and the complexity of traditional models make it difficult to leverage effectively.
Unlike its competitors, it's effectively leveraging location awareness and social networking/human team building instincts to create a bit of a phenomenon.
But I do have that affection, and Justice League leverages it quite effectively — right down to the music by Danny Elfman, which quotes John Williams Supermann theme, and even Elfman's own Batman score.
Addressing these challenges requires a more formal integration of exposure science with advances in related fields so that it can be leveraged more effectively for regulation, prevention, and risk management.
