it is taking off

USAGE SUMMARY

The phrase "it is taking off" is correct and usable in written English.
You can use it to describe something that is becoming successful or gaining popularity, often used in contexts like business, technology, or trends. Example: "The new app is gaining traction and it is taking off among young users."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

15 human-written examples

The maker movement began in America, but it is taking off in China too.

The Economist

The Concorde, however, makes a really big noise only when it is taking off.

The New Yorker

The Italian winemakers worry that upstarts will weaken prosecco's image just as it is taking off.

The New York Times

Odio said nobody asked for Instagram, which just raised $7m in funding, but now it is taking off.

The Guardian - Tech

"The economy is not zooming off to the moon, but it is taking off again," said David Carbon, economist at DBS Bank in Singapore.

The New York Times

The final line contains the tilted view from a plane's window as it is taking off; in the end, the landscape "righted itself".

The Guardian - Books

Human-verified similar examples from authoritative sources

Similar Expressions

45 human-written examples

Bag all clothing the moment it is taken off.

WikiHow

It's Taking Off.

The New York Times - Science

LAZIO: It was taken off.

The New York Times

LAZIO: It was not - it was taken off.

The New York Times

If it's taken off you to build hospitals and schools?

The Guardian - Music

Expert writing Tips

Best practice

When using the phrase, consider the specific context to ensure it aligns with the intended meaning. It's suitable for situations where you want to emphasize a surge in success or adoption. In contrast, if something is just maintaining a steady pace, other phrases might be more appropriate.

Common error

Avoid using "it is taking off" excessively, as it can lose its impact if repeated too often. Vary your language by using synonyms like "gaining momentum" or "becoming popular" to maintain a fresh and engaging tone in your writing.

Linguistic Context

The phrase "it is taking off" functions as a dynamic descriptor, indicating that something is rapidly gaining popularity or success. Ludwig AI confirms this aligns with its use in various contexts to denote growth and increasing prominence, as shown in the examples.

Expression frequency: Common

Frequent in

News & Media

73%

Wiki

11%

Academia

4%

Less common in

Formal & Business

4%

Encyclopedias

2%

Science

6%

Ludwig's WRAP-UP

In summary, the phrase "it is taking off" is a common and correct way to describe something that is rapidly gaining popularity or success. Ludwig AI confirms its validity and versatility. It's suitable for a wide range of contexts, from news reports to business discussions, though it's most frequently found in News & Media. To avoid overuse, consider alternatives like "gaining momentum" or "becoming popular". Remember that while the phrase is relatively neutral, it effectively conveys a sense of rapid growth and excitement.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it's gaining momentum

Focuses on the increasing speed and force of the progress.

it's gaining traction

Emphasizes that something is starting to get a solid hold and make progress.

it's becoming popular

Directly states the increasing favor or liking of something by many people.

it's catching on

Suggests something is becoming widely understood or practiced.

it's on the rise

Highlights the upward trend and increasing prominence of something.

it's flourishing

Emphasizes that something is growing and developing in a healthy and vigorous way.

it's booming

Indicates rapid and significant growth, often in an economic context.

it's snowballing

Suggests that something is growing rapidly and continuously, like a snowball rolling downhill.

it's escalating

Implies a rapid increase in intensity or seriousness.

it's gaining ground

Indicates that something is making progress and overcoming obstacles.

FAQs

What does "it is taking off" mean?

The phrase "it is taking off" means that something is rapidly becoming popular, successful, or prominent. It suggests a surge in growth or adoption, often used in contexts like business, technology, or trends.

What can I say instead of "it is taking off"?

You can use alternatives like "gaining momentum", "becoming popular", or "gaining traction" depending on the specific nuance you want to convey.

Is "it is taking off" formal or informal?

"It is taking off" is generally considered a neutral phrase suitable for both formal and informal contexts. While not overly formal, it's appropriate for business discussions, news articles, and general conversations.

How to use "it is taking off" in a sentence?

You can use "it is taking off" to describe anything that is experiencing rapid growth or increasing popularity. For example: "The new social media platform "is gaining momentum" and "it is taking off" among young adults".