It's supposed to create profitable widgets with merchandising potential.
"It was supposed to create a sense of innovation, a 'what's next?' kind of feeling".
But it was supposed to create a plausible illusion of intellectual rigor, good enough to take in gullible journalists.
"It was supposed to create a situation that would allow the politicians to reach a political deal.
When digital culture first came along, it was supposed to create more time, by allowing us to shift time around.
Kent Walker, Google's general counsel, wrote at the time of the bid that it was supposed to "create a disincentive for others to sue Google".
It was supposed to create jobs here, but what it did was make it easier for Sainsbury's to get their lorries from distribution centres in the Midlands.
It was supposed to create an efficient system that would be the envy of mayors everywhere, bringing new accountability to city government and cracking down on public workers who tried to pad their paychecks with undeserved overtime.
It was supposed to create this huge network of profiles on every single American".
"It's supposed to create a perfect Islamic society, to cover every aspect of social behavior: marriage, education, banking, commercial operations, debt, criminal activity, enforcement of the justice system".
