But the SMS's time in the sun might be over before the zenith, as mobile IM is set to overtake it, or so the analysts say.
Another step for Flipboard today as it continues to prove that it is the mobile reading app to beat: it has expanded its offerings for China, a fast-growing mobile market that this year is set to overtake the U.S. as the worldwide leader in smartphone sales.
Starbucks is rapidly expanding in China, which is set to overtake Canada as its second-biggest market next year.
The partnership represents Facebook's continuing push into emerging markets, including India, which is set to overtake U.S. as its largest market in terms of active users.
With nearly 4,000 betting shops and 30,000 employees, the combined group is set to overtake William Hill as Britain's biggest bookmaker, although it will have to sell some outlets to satisfy any concerns from competition authorities.
Google is set to overtake Facebook in earning money from display ads, making it the leader in all three types of digital advertising — search, mobile and display.
The retailer's financial performance is set to overtake Marks & Spencer for the first time after it announced annual profits of £695m.
So it is with Nigeria which, with oil wealth and a decade of annual growth around 7%, is set to overtake South Africa as Africa's biggest economy, with a value close to $400bn.
At that pace, the country is set to overtake France, Britain and Italy in travel spending in the next two years.
China is set to overtake the United States this year as the largest online shopping market in the world, according to Forrester Research.
