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It is search engines.
But it is search that goes to the heart of Google's business.
And this is an important decision because it recognises that it is search engines - and in Europe, Google is the most popular of those - which decide what is known about you.
Despite the work on targeting for display adverts, it is search advertising that remains one of the most popular forms of targeting, and Google's £450 million purchase of mobile phone media network Admob in early November signals an intent to access audiences in the mobile world as well.
And it is search that is propelling the Google juggernaut forward.
It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches?
Similar(48)
It is searching, impartial and alarmingly up to date.
"It is searching for an identity inside the coalition.
If not it is searched to see if it looks like a URL.
It is searching for exoplanets that transit their parent stars, as seen from 900km above Earth.
It is searching throughout the metropolitan area, including D.C., to establish long-term training grounds.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com