The benchmark is not perfect, it may even be flawed, but it is head and shoulders above what we have now – which is nothing – for giving Internet startups founders specific advice on best practices.
It wasn't perfect, as Butler's piece demonstrates, but it is head and shoulders above how other health systems interact (I am accustomed to having patients seen by specialists and never receiving notification of any sort from the specialists).
Club Med are particularly proud of their cuisine - in abundance, variety and quality, it is head and shoulders above anything you will find in far grander hotels; you would need a good excuse to eat elsewhere.
But if you really want to know how hot it is, head to Michael Rausch's farm outside of Wichita, where for the first time in his 57 years, he is wearing shorts as he walks his fields and milks his cows.
It is head down for the Olympics.
Mr Salmond told BBC Scotland's political editor Brian Taylor that: "It is head and heart".
