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It is desperate for its Windows CE operating system (the initials CE do not stand for anything, the firm says) to become the platform of choice for the consumer-electronics industry.
It is desperate to get its hands on carmaking technology of its own, and even a battered brand like Rover would help it become a proper car company not just in China but internationally.
"It is desperate to increase its revenues, almost all of which derive from the sale of oil.
It is desperate to maintain its role at the centre of China's capital markets at a time when its two mainland rivals, Shanghai and Shenzhen, are taking their own tentative steps towards opening up.
Of the £100,000 that Mrs Turney reportedly earned from her deal with the Sun and ITV, the newspaper probably paid the majority, he reckons, as it is desperate to tempt readers to its site with footage of the sailor reunited with her family.
The White House is fast running out of caveats to its initial red line on the issue because it is desperate to avoid repeating the mistakes of Iraq war, Joshi told the Guardian.
Similar(8)
It was desperate ground and the race did its job".
"It's desperate.
It was desperate laughter, though.
It was desperate stuff.
"It's desperate," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com