Sentence examples for it is about generating from inspiring English sources

Repowering Balcombe is as much about self-determination, choice and community power as it is about generating electricity.

It is selective hunting; it's about generating income to put back into conservation".

For broadcasters, it's about generating a lot of content, very regularly, and then interacting with viewers.

"It's not about one event in one state -- it's about generating excitement across the country," the strategist said.

This isn't about buying children the latest iPad for Christmas; it's about generating early interest through purposeful teaching and strategic programmes, gradually introducing children and young adults to the possibilities of technology as formal training.

According to Jim Dowling, managing director at brand engagement agency Havas SE Cake, which has worked with Carling for the past decade: "As advertisers, we can get ground down in the focus on the audience, but it's about generating conversations.

Their art wasn't really about activating a particular space, or unpacking a particular process; it was about generating an overarching awareness of contingency in the world, transforming the usual subject-object relationship into something more profound and inclusive.

Instead, it's about generating sustainable cash flow to meet your goals, needs and wants.

I think that's stock price movements, technical analysis, and it's about generating commissions.

It's about generating ideas and asking questions that have no solid right or wrong answers.

It's about generating new revenues by creating a climate for business growth and expansion.