The state pensions body has smartened up its act so that visiting its offices is no longer as frustrating as it was.
This saves on costs and guarantees core skills.Even media studies, long the butt of every joke about useless academic qualifications, has smartened up its act.
The Sveti Stefan has smartened up its act and guests are returning - Jeremy Irons stayed in the one villa suite, 118, during the filming of Matilda in 2002 - though it remains rather downmarket in comparison with the glory days.
That has smartened up the look of Britain's trading performance.
At the same time, Reading council has smartened up and pedestrianised the adjacent shopping streets.
This is an accounting convention, not tangible growth, and the market by now has smartened up and won't pay for such conjured up numbers.
Hopefully, Tony has smartened up and realized that he needs to be at home with his family, or shooting in the gym, instead of trying to be off in the club in the middle of Breezy/Drake beef.
Since 1998, Mr Khodorkovsky and Mr Kukes in their different ways have smartened up their image.
Venues have smartened up, introducing innovations such as cold beer and clean toilets.
Airlines, though still in the dark ages on food, have smartened up about wine.
