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Indeed, while the company made what it now acknowledges was a wrong turn into Internet-content development during the last three years, in recent months it has refocused its efforts on its traditional strengths: software and tools for developers.
It has refocused its efforts on building Macintosh computers, jettisoning the handheld Newton and other distractions.
While the company is continuing to test ribavirin for AIDS in Europe and Mexico, it has refocused its attention on the drug's uses against other illnesses including hepatitis, influenza and hemorrhagic fever.
Under the guidance of Mayer, it has refocused its product vision, purchased talent at a rapid rate, and expanded its native content efforts.
Since 2008, Lloyds has announced 42,000 job cuts and departed international markets as it has refocused on its home customers.
But it has refocused attention on the ozone layer, which protects people and other animals as well as vegetation from the sun's harmful ultraviolet rays.
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Last week the UN warned the UK government was endangering people's health by denying their right to clean air, and the world's biggest children's charity, Unicef, told the Guardian it had refocused its UK operation to tackle air pollution because of the scale of the "health crisis" facing young people in the country.
Last week, the UN warned that the UK government was endangering people's health by denying their right to clean air, and the world's biggest children's charity, Unicef, told the Guardian it had refocused its UK operation to tackle air pollution because of the scale of the "health crisis" facing young people in the country.
In the 1950s and '60s the Ford Motor Company began limited diversification, but by the 1990s it had refocused attention on its automotive concerns and financial services.
Google's shock announcement that it may quit China has refocused attention on internet censorship in the country and raised the issue of industrial espionage there.
Friendster, viewed as an also-ran in the U.S., has refocused its operations on the Asia-Pacific region, where it is among the leaders in traffic.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com