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It has focus, rather than being a sideline, as CSR often is for large companies.
The reason the Ocean is a great device is because it has focus and separation.
You invest in Startup A because it has focus whereas Startup B does not.
And in spite of the fact that the company has been steadily removing ports as it has focus on the thin and light, the MacBook's single port interface still came as something of a shock to the system when it debuted last year.
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This could have dumbed down the cuisine, but it has focused its pleasures instead.
It has focused its survival on a loyal niche market a lot closer to home: Italy.
It has focused its energy on the elegant, intelligent packaging of old films.
Essentially, it has focused its innovation efforts on the innovation process itself.
More recently, it has focused its attentions on more traditional classroom subjects, such as history and physics.
Since then, it has focused its efforts on the 26 most profitable countries, closing offices in 21 locations.
Instead, it has focused its resources on tweaking manufacturing processes to decrease the cost of making conventional silicon solar panels.
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